Entel PCS goes live with Synchronica-based push email service

Entel PCS goes live with Synchronica-based push email service


·         Entel PCS launches mass market, unlimited Mobile Email plan for $4.90

·         Service promoted via ad campaign in major media and TV


GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2J25 - - February 16, 2009   Chilean operator Entel PCS has gone live with its affordable, mass market push email service based on Synchronica Mobile Gateway. Entel PCS launched its unlimited Mobile Email plan at a flat monthly rate of $4.90 on 19 January 2009, supported by a major media advertising campaign. The service allows Chilean consumers and prosumers to experience an.email service on their existing handsets, obviating the need to upgrade to a Smartphone.

Entel PCS has a 43.4 per cent market share of the mobile market in Chile[1] and almost six million subscribers. Synchronica's push email and synchronization solution provides Entel PCS with an addictive value-added service that should increase overall subscriber revenues and improve customer loyalty.

Rodrigo Baudrand, Business Solutions Manager at Entel PCS commented: "In today's climate, being able to offer subscribers a low-cost mobile email service that works on existing handsets makes commercial sense. Synchronica Mobile Gateway fits our business model perfectly and is already proving that it can help to reduce churn rates and raise ARPU."

Carsten Brinkschulte, CEO of Synchronica added: "Synchronica Mobile Gateway provides Entel PCS with an affordable, addictive and churn-busting mobile email solution for the mass market in Chile.  The service, priced at just $4.90 a month, signals a radical departure from the expensive solutions targeted at senior executives, yet offers a similar customer experience."

Prospective customers can sign up by sending the word FULL via text message to 4444, or by visiting the Entel PCS website www.entelpcs.cl. Entel is offering the first 30 days as a free trial, to increase the take-up rate of the service.


According to a recent report by IE Market Research[2], the level of wireless penetration in Chile will continue increasing to reach 103.2% during 2010.


This will be the second highest wireless penetration level in Latin America after Argentina (108.9% during 2010). The number of total subscribers in Chile will increase from a projected 15.8 million to 17.7 million in the forecast period, 2008 - 2010.


About Entel PCS
With almost 6 million subscribers, Entel PCS leads the main financial, brand and service indicators in Chile and was awarded with the Frost & Sullivan prize for the Best Mobile Service Provider 2007 in Latin America.  Entel PCS is part of Empresa Nacional deTelecomunicaciones S.A., the largest telecommunication company in Chile, that provides mobile, data and IT, and internet services, local and long-distance telephony services (together with related services). Entel also has operations in Perú and is listed on the Chilean stock exchange (Bolsa de Comercio de Santiago) under the ticker symbol ENTEL. Its headquarters are located in Santiago, Chile.

About Synchronica Mobile Gateway

Synchronica's Mobile Gateway is ideally suited to emerging markets and provides carrier-grade push email and synchronization services for virtually all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant open industry standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar synchronization and works with the built-in email and synchronization clients found in more than 2 billion phones. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. For business users, it provides a unique zero footprint architecture where users simply register their devices and instantly start to receive corporate email on their phone, without requiring additional connectors behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino, and Sun Java System Communications Suite.

About Synchronica

Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway, and the device backup solution Mobile Backup. Based on industry-standards, Synchronica can reach the built-in email and synchronization clients of more than 2 billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Headquartered in England Synchronica has a development centre in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com


About Brightstar

Brightstar Corp. is a global leader in customized distribution and supply chain solutions for the wireless industry.  Headquartered in Miami, FL, Brightstar operates sales, distribution and manufacturing facilities in 50 countries on six continents, providing the largest global reach for its customers.  Brightstar was named a Global Growth Company by the World Economic Forum, an exclusive list of 142 companies recognized for being visionary and fast growing businesses that have exceptional executive leadership and are redefining their respective industries.  The company provides solutions to more than 30,000 network operators, MVNOs, retailers, resellers, and independent agents around the world, and also represents the world's leading wireless manufacturers.  The company exceeded $4.8 billion in gross revenues in 2007.  For more information, visit www.brightstarcorp.com.