Ericsson signs mobile ad deal with KPN

Ericsson has signed a contract with the Dutch mobile network operator KPN for hosted mobile advertising.

Under the agreement, Ericsson will provide KPN with an innovative and flexible end-to-end business solution for managing and delivering targeted advertisements to be displayed on mobile phones and other devices.

The hosted service enables KPN to deliver targeted advertisements based on consumer preferences to individual network users via mobile internet pages and various messaging services, the company said.

The contract marks Ericsson's first contract for hosted mobile advertising, the company added.

No financial information was provided.