Internet search giant Google is waiving the merchant processing fees for its 4-month-old payment service through December 31, hoping the offer will spur more retailers to check it out, an Associated Press report said.
The Associated Press report said merchants already could avoid the processing fees, depending on how much they spend on Internet advertisements distributed by Google.
The promotion is also available to merchants who don't advertise through the Mountain View-based company.
The payment service, called 'Checkout,' is designed to serve as an electronic wallet that enables consumers to buy products and services from a bazaar of merchants without repeatedly entering the same personal and financial information at each store, the report said.
Google's push into electronic payments looms as a potential threat to one of its biggest advertisers, Internet auctioneer eBay, which owns the leading online payment service, the report further said.