How to turn "shopping" into actual "buying" in a multichannel world?

The introduction of new connected devices and services and a clear shift in service provider sales to indirect channels, such as big box and specialist retailers, are introducing new challenges into the sales process and, if they’re not managed properly, they’ll result in a deteriorating customer experience and potential loss of business.

To improve the situation, service providers must look at all of their sales channels and devise a holistic strategy to improving the current shopping experience.

More importantly service providers need a multichannel selling solution that helps them converge their retail channels to deliver a simple, consistent and personal shopping experience.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.