IDC: The future of smartphones lies in emerging markets

The future of smartphones lies in emerging markets as well as sub-$100 (€92.50) price points and phablets, according to a new report from IDC. In 2014, 73 per cent of smartphones were shipped to emerging markets, 21 per cent were priced below US$100, and 12 per cent had screen sizes between 5.5 and 7 inches. By 2019, 80 percent of smartphones will be shipped to emerging markets, 35 per cent will be priced below $100, and 32 per cent will have a 5.5-7-inch screen size. So far the market has focused on premium models and brands, but emerging market consumers are looking for greater value from a single device, IDC noted. Report

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