Mobile data infrastructure and services firm IMImobile is breaking ground in Africa, through a deal with local content provider Content Connect Africa (CCA).
A partnership between the pair covers provision of premium local, independent, music and video content throughout Africa. CCA brings its catalogue of content from Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya to the table, which IMImobile will use to offer exclusive ringtones, animation, images and video, and other content to local mobile operators.
“Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services,” IMImobile chief executive, Jay Patel, says.
CCA managing director, Antos Stella, states the partnership is an important step in the firm’s strategy to “provide local labels a platform to make their music accessible to a wider audience.”