Telefonica O2 Ireland has reached an agreement with Norway-based Rubberduck Media Lab for the delivery of a mobile TV and video service for its Irish subscribers. Under the terms of the agreement Rubberduck will provide a completely outsourced service including content acquisition and provision as well as technical support and management.
Already launched, the service, known as O2 TV, is available for both prepay and postpay O2 customers using a video-enabled handset connected to either an EDGE or 3G network.
Users can subscribe to two packages, one with Sky channels (sports and news) and an O2 Lifestyle-pack of well-known channels such as RTE, BBC, CNN, Cartoon Network and Travel Channel. The Sky sports and news package costs six euros for a 30-day pass with the Lifestyle package costing five euros.
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