Mobile operators are losing US$5 billion a year across the mobile content value chain according to the TeleManagement Forum (TMF) and the Mobile Entertainment Forum (MEF). The two organisations have launched a joint initiative to address this problem that they say is caused by incorrect reporting of revenues. The annual loss represents upwards of 25 per cent of the US$18 billion mobile content services market. A combined team of TMF and MEF member companies will work to develop and publish work on sales reporting metrics for use by service and content providers. The intention is to build a common understanding of the quality and quantity of services delivered, thus improving the measure of revenue flows across the value chain.
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