Juniper Research: Mobile coupon users to reach over 1B by 2019

There will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year, according to a new report from Juniper Research. The report stated that the surge in user numbers would in large part be driven by increased retailer engagement with the various mobile channels. It added that retailers are now integrating coupons into loyalty programmes to a far greater extent, while focusing on delivering coupons direct to consumers rather than relying on aggregator sites. At the same time, the report observed that mobile coupon deployments are benefitting from retailers restructuring their businesses to reflect the wider transition to the utilisation of online engagement channels. Meanwhile while the use of MMS for couponing is expected to cease, disruptive technologies such as NFC and Beacon are reported to have the potential to boost in-store engagement in the medium term. Report