Kantar: Apple iPhone demand remains strong in Europe as Android dips

Kantar Worldpanel ComTech smartphone sales data for the three months ending in May 2015 showed that demand for the Apple iPhone 6 remained strong across Europe, with this iOS model topping the chart in Great Britain, Germany, Italy and France. However, the Android operating system dropped 2.9 percentage points in Europe's big five markets (Great Britain, Germany, France, Italy, and Spain) compared to the same period in 2014. Britain remained the iOS stronghold, forcing Android vendors to rely more on winning customers from Apple than from other Android players, Kantar Worldpanel ComTech said. In the top five European markets, Android accounted for a share of 70.8 per cent while Apple's share increased by 2.4 percentage points to 18.7 per cent. Report

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