KPN and Telefónica to jointly target multinationals

A deal covering 20 countries has been agreed between KPN and Telefónica to jointly support the sales of their mobile services into large multinational companies.

However, Germany--the head office location for many large corporations, is excluded from the agreement due to both operators having competing mobile networks and services.

Elsewhere, the deal calls for KPN and Telefónica to collaborate and support each other in the multinational segment, incorporating products and service development, service level agreements (SLAs), bid management, relationship management and central reporting.

This agreement between the two operators builds upon an existing alliance that covered voice and data services within the fixed environment. Mobile services have now been added to this agreement - promoting the question of why it took so long - with the aim of offering a full suite of enterprise telecoms services to multinationals.

Commenting on the possible benefits of the partnership, Juan C. López-Vives, Telefónica multinational solutions director, said: "The partnership with KPN enhances our value proposition to the multinational segment and provides an important opportunity to deliver a high quality service to these customers in the markets where KPN operates. It reconfirms our commitment to the multinational segment and is yet a further milestone in our ongoing development."

Vodafone and France Telecom Orange have already announced a marketing campaign to penetrate the large enterprise segment using the resources they already own. While KPN and Telefónica have managed to keep their existing alliance together, history is littered with failed partnerships between large telecoms providers seeking wider markets.

For more:
- see this Cellular News article

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