New research from Berg Insight claims that mobile LBS revenues were €220 million in 2009, but will grow at a compound annual growth rate (CAGR) of 12 per cent to reach €420 million in 2015.
The company believes that local search, navigation services and social networking will become the three top applications in terms of number of users. Berg Insight estimates that one third of all mobile subscribers in Europe will use some kind of location-enhanced application on a regular basis by 2015, and the social networking category is forecasted to experience the highest growth in the coming years.
"More and more developers are now adding location support in their applications to enhance the user experience", said André Malm, senior analyst, Berg Insight. He added that integration of GPS in handsets was an important driver. "The installed base of GPS handsets in Europe has recently surpassed 15 per cent of total handsets and will increase to 50 per cent three years from now." Article