Loyalty programs for better customer retention and profitability

A well structured loyalty program can stimulate subscriber spending and commitment to a service provider by:

  • Motivating customers to earn rewards by making them engage more frequently with their service/brand
  • Providing wide and varied incentives to improve the customer experience and encourage customers to remain loyal
  • Encouraging revenue generating activities, by stimulating customers to earn better awards by spending more
     

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.