European soccer champions Manchester United are set to sign a partnership deal with state-controlled Saudi Telecom that could be worth â‚¬12.6 million (US$18.6 million), a Reuters report said, quoting a company spokesman.
If the deal goes through it would be the first sports marketing agreement of STC, the largest Arab telecom firm by market value, and a non-Saudi football club, the Reuters report added
'We are at Manchester now. We will have a press conference tomorrow and the deal will be announced today during a Manchester United game,' an STC spokesman, who declined to be identified, said
The deal could be worth 10 million pounds (â‚¬12.6 million), he said, without giving details.
Britain's Sunday Times reported on Sunday that the five-year deal would grant STC rights to use Manchester United's logo and imagery in its marketing in Saudi Arabia.
STC would be able to offer its subscribers video clips of match highlights, the paper said.