Marketers push new data pricing plans

The recent rise in new data price plans is being driven by the need for service providers to offer customers an improved data experience and to better monetize their investments in network capacity, according to an Amdocs-sponsored study done by Heavy Reading.

The study shows there is global consensus that integration of charging and policy management capabilities is required to monetize these new data pricing strategies.
Service providers have found attempts to integrate charging and policy management by their internal IT and network departments challenging and too expensive, and they are now seeking pre-integrated vendor solutions.
Of those surveyed, 83% say their marketing organizations are asking IT to enable innovative data price plans.

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