Blyk, an advertising-funded mobile network for 16-24 year olds, is using MetraNet, MetraTech's billing, customer self-care and partner management platform, to implement its innovative business model.
According to Blyk, its end-to-end BSS solution is based on the MetraNet platform.
MetraNet, in addition to providing the customer-facing BSS, also facilitates financial transaction settlement between Blyk and its advertisers. By establishing a flexible, scalable, cost-efficient IT infrastructure partnership, Blyk can fulfill its vision of providing its customers with free communications, funded by mobile advertising.
Blyk is an invitation-only MVNO that links young people with brands they like and gives them free texts and minutes every month.