TelefÃ³nica expects the Colombian market to see mobile penetration of 91% by 2010 compared to the current 67%, the company said at its 2007 conference with analysts.
In Colombia, TelefÃ³nica intends its mobile unit Movistar to focus on high value clients and on the continued migration to GSM technology, the carrier said in a report about the conference.
The company also expects Colombia to see broadband penetration of 17% in 2010 compared to 6% at the end of 2006.
Expansion of broadband infrastructure is a major goal for TelefÃ³nica in most of its markets and in Colombia will take place mainly in capital BogotÃ¡.
TelefÃ³nica entered Colombia's mobile market in 2004 through the acquisition of Bellsouth Colombia, and now offers fixed telephony and internet services by virtue of a 50% plus one share stake in the former state-run operator Telecom, acquired in April 2006.