Neonode enters German market

Neonode, the Swedish company that develops touch screen technologies and designs mobile handsets, announced it has entered the largest market in Western Europe by striking a deal with Brodos AG, a distributor and retailer in Germany.

The German market accounts for 25.6% of handset sales in Europe, according to a 2007 industry report by market research firm RNCOS.

Brodos AG has a franchising system of retailers, including the company's independent mobile chain of 500 outlets, my-eXtra. It sells brands such as Nokia, Samsung, Sony Ericsson and LG.

In addition to its own stores, my-eXtra supplies about 5,000 German dealers with mobile phones and enhancements.

The Neonode N2 will initially be sold in my-eXtra's stores beginning in May and subsequently rolled out in Brodos' extensive network of independent retailers. The first shipment was made in April.