Nokia boosts mobile advertising presence with new partners

Pushing further into the services arena, Nokia has announced a significant expansion of its mobile advertising network with the addition of operators Sprint and Bharti Airtel and a number of leading European publishers.

The company said its Media Network allowed advertisers to target consumers on the pages of premium mobile Internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 per cent -- an astonishingly high number for the advertising industry.

Nokia added that it is was creating mobile campaigns for brands that included banner ads, location finders and mobile coupons, claiming its Media Network gave advertisers access to more than 100 million consumers through its partners.

New publishing members of the network include the International Herald Tribune Europe, Agence France-Presse, France; RTL Mobile, Germany; El Mundo, Spain; CNET, UK; Telegraph Media Group, UK and Trinity Mirror, UK said Nokia and existing members include Reuters and Cosmopolitan.

According to Otman Meriche, of Agence France-Presse, "We joined Nokia's Media Network, because the company had demonstrated leadership in building a global mobile advertising service. Our advertisers are looking for brand-safe, high performance media, and Nokia's understanding of the mobile channel is unrivalled."

Nokia first made its intentions clear about mobile advertising when it acquired US-based Enpocket last year.

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