O2 pushes 3G iPhone sales to retain exclusivity

Using large chunks of its customer acquisition budget, along with sustained TV, billboards and print advertising, has enabled O2 UK to achieve weekly 3G iPhone sales of around 30,000.

Albeit down from the 50,000 per week following the launch in July, O2 is reported to be pushing sales of the 3G iPhone hard in order to retain its exclusivity for Apple phones. Already the company is said to have gained between four and six per cent of the UK handset market with this device -- an uptake that must make rival suppliers go many shades of green with envy.

O2 has recently launched a prepay version of the 3G iPhone and hopes this will further boost numbers in the lead up to Christmas. However, worsening economies in the UK might threaten the success of this marketing plan.

For more on this story:
- go to Mobile Today

Related articles:
BT and O2 extend iPhone WiFi deal. BT/O2 story
The uptake of mobile data and the 3G iPhone. Editorial

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