Online advertising spending in
The Reuters report said new data from the Internet Advertising Bureau (IAB
The group also predicted online advertising would overtake spending on national press advertising before the end of 2006, the Reuters report said.
According to the study carried out by PricewaterhouseCoopers for the IAB, the Internet is the fastest-growing advertising medium in the
IAB said this took online advertising to within one percentage point of the national press, which recorded an 11.4% share for the first half of 2006.