Openet has released its subscriber optimization software (SOS), a new category within the OSS/BSS market.
The SOS category unifies four interrelated markets that have previously been served separately--mediation, subscriber data management, policy management, and real-time charging.
The SOS market represents billions of dollars in forecast growth, as well as a need for integrated solutions servicing all areas of the category.
The creation of SOS reveals that solutions in this space are largely disparate, but cobbled together by professional services personnel to ensure operability.