The combined effect of falling voice revenues and rising data traffic is forcing mobile operators to rethink their tariff plans. First on the list of challenges presented by this shift in strategy is to remove so-called "unlimited" data tariffs. This marketing invention has proved attractive, but cannot be sustained due to finite bandwidth and spectrum. This realisation among the operator community has seen an increasing number of European operators start to experiment with innovative data pricing whereby it remains attractive to subscribers without causing undue, and unprofitably, strain on the network. FierceWireless:Europe took an in-depth look at this area of high interest to operators. Special feature
