Orange Austria today becomes the ninth country to launch Sony Ericsson’s pre-licensed, unlimited music downloads service PlayNow plus, powered by Omnifone.
The launch is just two days after T Mobile announced it is waiving DRM on all tracks in its Mobile Jukebox music store for customers in Germany and Austria.
T-Mobile said it has reached agreement with three of the top four record companies and all key independent labels, so now customers can now choose from approximately two million DRM-free tracks for dual download to PC and mobile phone.
The Orange/Omnifone initial offering in Austria is on the Sony Ericsson W595 with more handsets to follow. It provides unlimited access to over 3 million tracks from all major labels to download, play and share on mobile and PC. Users can keep their favourite tracks – up to a maximum of 100 tracks per six months – without the entanglements of digital rights management. The phone comes with 1000 tracks installed on it.
There is a range of pricing options, including pay as you go.
Omnifone also offers unlimited music services in the UK, Sweden, Switzerland, Hong Kong, Singapore, South Africa, Australia and New Zealand.
