Orange make play for M2M leadership

In an effort to position itself as a leading provider of M2M (machine to machine) products, Orange Business Services has unveiled an International M2M Centre based at its Mobistar subsidiary in Brussels. The company said the new centre would develop and supply M2M SIM cards and connectivity products, together with pre- and post-sales support.

"Now that the market is really starting to take off, we are ready to offer our customers the best M2M solutions adapted to their individual needs," said Barbara Dalibard, chief executive at Orange Business Services. "M2M solutions are at the centre of our strategy. We have been a forerunner in this domain and now we are even farther ahead."

With more than a million active M2M SIM cards in Europe, Orange says its Brussels-based centre will also work on defining a new generation of M2M SIM cards to help boost the growth of the technology.

However, Orange is a little late to the M2M party given that O2 established an M2M Centre of Excellence over a year ago with the aim of working in partnership with O2 dealers, distributors and data providers. Vodafone is also reported to be developing M2M solutions with outside businesses, such as TomTom, as a way to drive incremental revenues.

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