An analysis of the over-the-top (OTT) services market from the perspective of mobile operators. The result of extensive interviews and research by mobileSQUARED, this whitepaper features new figures and forecasts, reveals industry opinions, and outlines viable operator strategies.
It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of $ 3.7 billion in 2012 rising to $ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT.
This paper also outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.