Personalized email marketing capabilities

CSG Systems has launched its new Precision Email application to provide advanced, custom email communications that it says can increase sales and improve overall customer relationships for service providers.


The company says that with Precision Email, CSG's clients receive a solution that allows them to create rich HTML email messages tailored to individual customer profiles, including personalized content based on a customer's geography, existing services, account status and more. 


The capabilities of the application will initially be integrated into CSG Care Express, and will eventually be extended to the firm's Output Solutions and Prairie Interactive Messaging offerings.