Premium services vital to mobile navigation success, claims Voda

Once subscribers are conversant with handset navigation software, mobile operators, according to Vodafone, will be able to drive new revenue streams based upon the satellite navigation sector.

Vodafone's product manager for navigation, Nick Langton, claimed that the company would be able to provide an upgrade from a basic navigation service to one that provided the location of every speed camera, for example. "Also, Vodafone Live has a lot of content, so we may look to leverage some of that into a navigation platform," he said.

Langton said that since the company began offering the GPS-enabled BlackBerry Pearl, it had seen an 80 per cent activation rate of subscribers using it to access navigation services. "A good percentage of them are using the service at least three times per month," he said.

For more on this story:
-read Total Telecom

Related stories:
550 million GPS handsets to ship in 2012. GPS story 
Garmin launches GPS feature phone. Garmin story

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.