While not fully accepting that it was mimicking Nokia, Qualcomm executives have outlined plans for the company that will target increased revenues by working with operators at a data services and platform level.
Qualcomm grabbed the spotlight at its eighth annual BREW development conference to promote a vision for the wireless industry that expands beyond voice services into new business models, service offerings and markets. According to Qualcomm Internet Services VP and GM of BREW Bob Briggs, the initiative heralds the company's belief that widening its reach to embrace a more open and flexible approach promises to optimise growth throughout the mobile value chain, a point reiterated time and again in subsequent appearances by CEO Paul Jacobs and exec VP and group president Len Lauer.
For a viewpoint on the Nokia approach, the U.K.-based market research firm Ovum has taken a more in depth view into how this handset vendor is building a services strategy with Orange--albeit that Orange has stopped short of embracing Nokia's Ovi mobile Internet brand, even though many of the services it will be offering are included under the Ovi umbrella.
For more on this story:
- read Ovum and FierceMobileContent
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