More than 16 billion transport and events tickets will be delivered annually to mobile handsets by 2018, three times the volume expected this year, according to a new report from Juniper Research. While adoption will be strong across a range of markets, volume growth will be driven by metro and bus deployments, most notably in the relatively untapped U.S. market. The report also noted that SMS-based solutions had achieved particularly strong adoption across markets such as Sweden, where mobile now accounts for 65 per cent of bus ticketing sales. However, the report added that app-based alternatives delivering 2D barcodes were expected to gain greater traction elsewhere, as smartphone adoption increases, and would account for the majority of sales within the forecast period in developed markets. Report
