A new comScore report maintains that social networking is the fastest-growing category for both application and browser access.
The study also found that accessing bank accounts was becoming a service of high interest to consumers via both apps and browsers. This upsurge, said comScore, was being driven by the improved convenience of mobile banking and its appeal to a growing number of consumers.
"With mobile media consumption on the rise, the discussion of how consumers are accessing content--whether it is via application, browser or both--continues to be an important factor for companies looking to invest further in their mobile brands," said Mark Donovan, comScore senior VP of mobile. "Although application access is clearly on the rise, with several categories more than doubling their audience via this method, content consumption via browser continues to be the most popular method for Americans to access mobile media." Article