SPOTLIGHT: SMS growth appears unstoppable

Global SMS traffic over the 2007/2008 New Year period increased by 30 percent compared to the previous year reports Acision. Around the world, phone users sent 43 billion text messages to wish their loved ones a happy New Year.

Growth was strong in both mature and emerging markets--in Portugal, SMS traffic almost tripled across the festive period compared to last year and Dutch operator KPN saw its messaging traffic double on New Years Eve.

However, claims Acision, the most astounding growth figures are said to have come from developing markets, where India's 220 million mobile subscribers sent over a billion text messages--a 300 percent increase to their day to day traffic levels. The Philippines retained its title as the text messaging capital of the world--sending a remarkable 1.39 billion text messages from a subscriber base of just 50 million. Article