Strategy Analytics: Consumer interest in in-vehicle telematics services shows strong increase

A new report from the In-Vehicle UX (IVX) group at Strategy Analytics has found that overall consumer interest for in-vehicle telematics services has rebounded after levelling-off in 2014. The research company surveyed consumers in the U.S., Western Europe and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts. It found that interest in most telematics services has increased sharply since 2014 and was found to be highest among premium vehicle owners for many services. Age group differences were mixed, but interest in many services showed a slight downward trend as age increased. Although consumer interest in teen driving alerts was modest, it was lower than interest in all other telematics services evaluated, especially in the U.S. and Europe. The company also noted that consumer willingness to pay a monthly fee for a package with all of the telematics services described in this survey was quite high, especially at price points below $20 (€18.54) in the U.S. and €6 in Western Europe. Report