TDC puts focus on customers with reorganisation

Denmark-based TDC has reorganised its operations in order to place a stronger focus on customer relations and ultimately offer a better experience to its end users.

As part of a general organisational change, which will come into force at the turn of the year, TDC is creating a new business structure for the group. Three Danish retail business lines will be created, each with full responsibility for product development, sales, marketing and customer service. This involves two new business lines: 'household brands' and 'online brands', as well as TDC Business.

Michael Moyell Juul will be head of online brands and acting head of household brands, and will also join the corporate management team.

"The three brands are competing in a market where technology and prices are changing almost daily. By gathering all functions we can respond more quickly and be at the cutting edge, delivering what customers want and need, not least when it comes to meeting us online," said TDC group president and CEO Pernille Erenbjerg.

The Danish operator also said the overall responsibility for customer relations will be placed in the hands of senior EVP Jens Aaløse, who will head up a unit called group chief customer officer and stakeholder relations.

"We are operating in a market characterised by fierce competition and many new players. The new organisation will bring us even closer to our customers and accelerate our capacity to provide them with leading products and services," said Erenbjerg.

Chief strategy officer Louise Knauer has also been appointed head of group strategy and portfolio management and will also join the corporate management team. She joined the TDC group on Nov. 1.

"With Michael and Louise, our corporate management team will be gaining two strong commercial and strategic profiles. They will with their clear customer focus make a difference for TDC group and our customers," Erenbjerg added

For more:
- see this TDC release

Related articles:
Telenor appoints CEO in Denmark, continues to mull options for unit
Telenor, TeliaSonera wind down Danish team established to lead merger efforts
Analysts: Telenor, TeliaSonera's Danish dilemma could impact similar deals in UK and Italy
TDC stands by full-year guidance despite declines in profit
TDC starts rollout of LTE-A carrier aggregation in Denmark