A global survey has found that the strategies of the world's leading telecoms operators are dominated by the challenges arising from providing transparent and open mobile internet services. Improving network performance to increase customer satisfaction, while coping with the mobile data surge caused by social networking, mobile app stores, TV services and voice over IP, top their business needs.
The study involved one-to-one interviews with the business leaders of 70 communications service providers from 42 countries. Its aim was to provide a comprehensive overview of these telecoms operators' business needs through 2012.
"The boundary between mobile telecoms and the internet has all but disappeared," said Frederic Astier, head of customer operations marketing, Nokia Siemens Networks. "This study tells us that telecoms operators increasingly see their value, and competitive differentiation, in increasing customer satisfaction through improving network quality, while acting as a content broker for social networks, mobile app stores, TV and voice over IP." Article