Telefónica Digital signed an exclusive partnership with cloud-based mobile applications solutions developer FeedHenry to launch a platform to enable businesses to build their own applications.
The service will be launched by Telefónica's O2 in the UK later this quarter before being rolled out to other Telefónica markets, according to Mobile News. In the UK, O2 will act as a one-stop-shop for the service, managing the contractual and billing relationship with the customer.
"This partnership will be welcome news for any organisation that recognises the power of mobile apps and how they can drive increased revenue, boost employee productivity and enhance the overall customer experience," Telefónica Digital CEO Matthew Key in a statement. "We've enjoyed great success launching a similar platform in Ireland earlier this year and already list Aer Lingus, Diageo and PWC among our customers."
The partnership is a further move by a mobile operator to dip a toe in mobile cloud services, which are currently few and far between. Telecom Italia's TIM recently launched TIM Cloud for its customers, and Vodafone is also rolling out applications such as Vodafone Cloud and Vodafone Contacts for cloud-based storage and contact solutions.
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