Having lost its search deal with T-Mobile US earlier this month, Yahoo has fought back with an announcement that it has won a contract to be the exclusive mobile search provider to Telefónica España for its emocion portal.
The deal, which replaces Google, builds on the mobile search partnership with O2 Germany launched in November 2009, as well as the larger agreement announced in October 2007 to provide consumers with Yahoo as the primary search service on Telefónica's mobile portals in 15 European and Latin American countries.
Commenting on the success, Rich Riley, VP Yahoo Europe, said that the deal enhanced the mobile internet experience for consumers, while creating scale for advertisers and enabled them to reach the growing audience of mobile consumers. "This is an important milestone as we extend our relationship with Telefónica," said Riley.
Yahoo's mobile search service provides Telefónica's Spanish consumers with news, financial information, weather conditions, Flickr photos, access to other websites and integrated information from Wikipedia and Yahoo Answers.
In addition, Yahoo has agreed to display ringtones, wallpapers, games and other content from the emocion portal within the search results. Telefónica España and Yahoo will also include sponsored search listings within the emocion portal.
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