Vodafone dictates strategy to handset vendors

Cellphone manufacturers have been given clear instructions by Vodafone on what they need to do to remain suppliers. At a meeting called by Chris Edwards, Vodafone's head of devices, vendors were told the company intended to reduce the number of handsets in its portfolio this year and would look for a more standardised approach to services and the overall user experience.

According to one vendor, Vodafone gave a very clear message they expected to be charged less for handsets, while wanting a richer and more uniform 'Vodafone' experience for subscribers. Following the meeting Vodafone confirmed it would continue to focus on a narrower range of devices to avoid duplication, which would also improve the company's marketing capabilities.

This move echoes a statement made by Vodafone's former CEO, Arun Sarin, at last year's Mobile World Congress whereby he wanted to see a drastic reduction in the number of handset operating systems and a more consistent approach to user interfaces.

For more on this story:
Mobile Today

Related stories:
Vodafone, AT&T reportedly interested in Huawei handset business stake
Vodafone offers US$30m for LBS developer 
Vodafone trials HSPA+, reaches 16 Mbps peak rates

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.