Vodafone Magyarorszag will launch full-scale 3G multimedia services in Budapest this week, a Hungarian News Agency report said.
The report quoted Vodafone manager Pal Marchhart as saying that the company would also begin selling 3G-capable mobile phone sets.
He declined to say how much Vodafone had spent on its 3G network, however, the report said.
Vodafone is also eyeing to build a 3G network in the area surrounding Budapest, and later in Hungary's other major cities.
Marchhart said no estimates were yet available on the number of subscribers the 3G services would attract, but it would probably not be enough to make the services profitable this year, according to the report.