Vodafone Germany offers big discounts to encourage LTE adoption

To recruit more subscribers to its LTE service, Vodafone Germany is offering a heavily discounted rate to customers who sign up to use LTE by the end of April.

The company is offering customers a discounted deal of €19.99 for downstream speeds of up to 7.2 Mbps for the first three months of the two-year contract. This compares with the normal rate of €29.99 per month. The company also is offering 50 Mbps service for €39.99 per month for the first three months of a two-year contract, which is a reduction from the normal rate of €59.99 per month.

Vodafone Germany also is trying to get existing DSL subscribers to sign up for LTE by offering discounted rates depending on how much time remains on their fixed-line contract.

The operator also is deploying its TV service, which was initially scheduled to launch in December. Vodafone Germany has been testing the service with several hundred consumers using a hybrid set-top box that enables users to receive analogue cable and digital satellite channels alongside Vodafone TV's IPTV service. The set-top is capable of automatically selecting the technology that provides the best reception.

The TV service, which includes a 16 Mbps broadband service and 50 TV and 12 HD channels, costs €39.95 per month.

For more:
- see this teltarif article (German)
- see this Broadband TV News article

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