Vodafone UK updates handset strategy

Mobile Today reports that Vodafone UK is to reduce the number of handsets it offers customers, a strategy in line with comments made by ex-CEO Arun Sarin at last year's GSMA Mobile World Congress.

The article cites a Vodafone spokeswoman as commenting: 'At a recent device conference that Vodafone UK held for manufacturers, we updated on our strategy to continue to take best in class devices that meet the cross section of customer types. This will mean that we will continue to focus on a narrower range of devices overall, avoiding duplication and improving in market execution and the customer experience.'

The article quoted an anonymous manufacturer who attended the meeting as stating, 'The message was clear. They want to drive down how much we charge them, and they want a richer, more uniform 'Vodafone' experience on handsets.'