Winning the mobile data revenue challenge - A marketers handbook

Translating a service provider’s vision for data services into reality is a formidable task for marketing.

This e-Book provides insight, ideas and inspiration into what fellow marketers are doing to improve their market competitiveness. It discusses:
 

  • Latest approaches and ideas for data plan innovation 
  • Ideas to improve loyalty by personalizing the subscriber data experience
  • Creating the conditions to improve time to market – and lower the cost to trial new ideas

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