Yahoo, MobiTV sign advertising pact

Yahoo and MobiTV announced that the Internet search titan will handle sales and delivery of video advertising for the mobile television and music firm, an AFP report said.

'MobiTV is the pioneer in mobile television and we are excited to work with them to continue to grow the mobile advertising marketplace,' Yahoo VP Bruce Stewartwas quoted by the AFP report as saying.

The AFP report said Yahoo will deliver video advertisements for MobiTV mobile television and premium programming beginning later this year, the companies said.

MobiTV has reportedly grown to more than a million subscribers since the Emeryville, California , company was founded in 1999. MobiTV provides services Britain, Canada and the US, the AFP report said.

'It's a privilege to collaborate with Yahoo, a pioneer in behavioral targeting techniques, to deliver advertising which will be targeted and contextually relevant to the mobile environment,' MobiTV vice president Ray DeRenzo was quoted as saying.