The fall is often a time when OEMs announce new devices and strategies aimed at capturing consumers' attention--and wallets--ahead of the holiday shopping season. This presents both an opportunity and a challenge for device makers: On the one hand, they can get out in front of consumers ahead of the big end-of-year rush for gifts. On the other hand, they often need to produce their own launch event and generate enough buzz with the media and among consumers to drive sales. It's a tough balancing act, but one that is becoming increasingly necessary as top-flight OEMs jostle for attention in an increasingly crowded market.
It's become easier to predict the next big device launch from major handset makers, as blogs devoted to specific companies have proliferated, along with leaked images, videos and snippets of information of various kinds. To a certain extent, the mystery is gone from device launches, which are often dissected by the tech press before they are even made official.
However, some mystery still remains, if not about a device's specs then around what it will mean for the company producing it. That, arguably, is more important that a gadget's processor speed or screen resolution.
With that in mind, FierceWireless has decided to peer into the future to divine which device launches will make the biggest splash this fall. Some of these devices could be announced over the summer but might not be released to consumers until the fall. Additionally, this list is by no means comprehensive, but gives a representative cross sampling of the kinds of high-profile launches that will hit the market.
And instead of technical specifications, we are instead focusing on what the gadgets will mean to their makers and the wider wireless market.
Are there other devices you think will be more significant than the ones we picked? Let us know in the comments!--Phil