Thanksgiving is all about tradition. Think of the Macy's Thanksgiving Day Parade or presidents pardoning turkeys. Every family has its own rituals over where everyone gathers for the meal, which family members make what side dishes, how the turkey is prepared and so on. Here at FierceWireless, we are also big on tradition, and one of our longest-running ones also involves turkeys, though not the kind you can eat.
Now in its sixth annual edition (check out our lists from 2008, 2009, 2010, 2011 and 2012), our FierceWireless Top Wireless Turkeys list of 2013 includes reflections on the products, strategies and plans that misfired in 2013. More so than in years past, this year's list includes corporate strategies that were either misunderstood, poorly executed or just didn't pan out. (Also, don't forget to check out the Top Wireline Turkeys of 2013 list over at FierceTelecom.)
Some of these turkeys are bigger than others, which is why we have ranked them on a scale of 1 to 5, with 5 being the biggest turkey.
We know it's never nice to point out the faults and failures of others, but, as in years past, we believe that the wireless industry can learn from the foibles of those on this year's list. While this list is by no means exhaustive, it does include some of what we believe were the biggest flops of 2013. As always, we welcome your comments and criticisms.