Chicago, L.A. install Bluetooth beacons in transit areas

The Chicago Transit Authority (CTA) is launching a pilot project that involves the use of beacon technology for transit authorities, consumers and brands, including the potential for coupon offers for travelers within range of a store, Mobile Marketer reports.

In partnership with CTA's advertising agency Titan, a network of Gimbal Bluetooth Smart beacons will be installed at Chicago rail stations to determine how beacons can aid rider communication and provide other benefits. The start date of that program is yet to be determined.

The city of Los Angeles also recently launched a pilot program using Gimbal Bluetooth beacons in bus benches, potentially providing municipalities, museums and other parties the ability to communicate with individuals based on their proximity. Article