Exponential data growth calls for revolutionary carrier service strategies. Expanding 3G footprint and capacity is only part of the solution, said Keith Mallinson, head of wireless consulting firm WiseHarbor. In addition to deploying faster radio, backhaul and core network technologies for additional capacity and coverage, mobile operators also need to rethink their associated IT systems strategies. Techniques such as traffic shaping with deep packet inspection are essential to temper peak bandwidth requirements and so that tiered services and pricing can be offered. Commentary