Mobile broadband increasingly seen as complement to highly penetrated markets

UK incumbent operator BT is using mobile broadband as a complement to its fixed broadband offering. BT Total Broadband customers can now get up to 8Mbps cellular broadband including 1GB of monthly data usage. The lowest option costs $20.72 per month over 18 months for both fixed and mobile broadband, with BT claiming HSDPA download speeds of 7.2Mbps. Ovum analyst Steven Hartley said BT's move "is yet another example of mobile broadband being seen as a complement rather than a substitute to fixed broadband in markets with high fixed broadband penetration." Article

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