The research firm Ovum is cautioning operators to resist any pressure they might have to introduce femtocells on a wide scale. While Sprint in the U.S. is offering voice-only femtocells and SoftBank in Japan plans to deploy 3G femtocells in early 2009, Ovum believes that in the short term, various factors, including the standardization process, pricing, quality of service issues and other factors will prevent the technology from achieving the sales volumes it needs to become a mass-market opportunity. The firm says operators should only push ahead with femtocells if they have particular need to introduce potentially disruptive technologies in their markets. Article