SPOTLIGHT: Study: Bundled services aren't so sticky

Bundled service packages don't necessarily provide the customer retention benefits service providers hope for, says KPMG in a new study. The firm reports the majority of consumers say they would easily break their contract to switch to another provider if they were offered a better price for one or more of the services. Release

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.